Recently I had the pleasure of interviewing Megan Armanasco. Megan is a marketing executive for Jowett Motor Group. She’s been working in the industry for more than ten years. I sat down with her to discuss the impact of social media in marketing, and talk about some of her career highlights.
Nick: Welcome to the marketing podcast. Today I’l be chatting with Megan Armanasco, Marketing Executive at Jowett Motor Group. I’m your host Nick Allan. Let’s get started. Hi Megan, could you start by telling everyone a little bit about yourself?
Megan: I’m Megan. I’ve worked in marketing for over 11 years now. I’ve been in car dealerships, automotive for that time. So I’ve worked for a few different groups, cars and motorbikes in that time
Nick: How many dealerships do you work with?
Megan: Currently our group has six dealerships at the moment. I work across the day[today for five of them. So from budgeting to planing right through to the execution of it.
Nick: So tell me, how did you get into marketing?
Megan: It kind of just happened. I didn’t know what I wanted to do when I left school, so I went and did a commerce degree as you do. I just found that marketing was what I enjoyed, and I ended up majoring in marketing and advertising. It’s a good mix of being analytical and creative for me.
Nick: How would you say social media has changed the marketing profession?
Megan: Massively. When I started, it wasn’t even a thought. I guess taking it from the car dealership perspective, we use to put an ad in the newspaper once a week. You’d sell 12-odd cars off it and you’d be happy.
Nowadays you wouldn’t even think of doing that. Our social media is taking up probably 20% of our budgets now, whereas back when I first started you didn’t spend any money on it at all.
And I think even in the last few years that has increased as well. Even going back five years you didn’t spend a lot of money on social media, but now it’s a lot more and it’s not just Facebook as well. You’re looking at Instagram, looking at other options as well.
Nick: Do you think it social has made your job easier or harder?
Megan: I don’t think it’s made it easer. That said, I don’t think it’s harder either. I think when you’re putting together your marketing plan, you’re just looking at all the options that fit into your budget. I think to a point … dealing within your prime marketing area makes it a little bit easier and a bit cheaper for small businesses and things like that. It’s another method to contact your database. But I don’t think anything is easy.
Nick: Do you have any career highlights?
Megan: One of our dealerships was dealer of the year. That was Eastern Honda and Doncaster. You don’t get to there from just a few people doing a good thing. I think from a marketing perspective we made sure that people know who we are and everything, put together good strategies. So I think we’ve played a part in that.
One I did in Perth we worked with Breakfast radio. They ended up broadcasting from our dealership and we did this big stunt. People were coming and visiting all morning. So yeah, those kind of things always stick with you and you kind of look back on fondly, I guess.
Nick: Megan unfortunately we’re out of time. Thanks for coming on the podcast.
Megan: Happy to help.